in a year long

CEO COVEN

to birth your boldest world-changing work

WITCHES

20 Witches Only ✨ 20 Epic Visions ✨ Erotically Edgy Willingness to Go For It ✨ Infinite Magick.

20 Powerhouse 

spiral of support

Leading at the edge of the world requires thriving at your leading edge.

Financially. Relationally. Spiritually. Physically. Communally.

You've got a world-changing vision and it's your destiny to fulfill it.

I've got devotional relaxed knowing that you can and will birth it.

the business witchery accelerator

Small Group coven coaching with Rachael 2x month

4 ceo coven only seasonal rituals

Bespoke Curated magickal witch box

Private ceo coven slack community

What's Included:

One call with you and you revolutionized my whole business!

Sexuality Guide, Author & Podcast Host

Lyvia Cairo

You know now's your time. You're ready. You've been preparing for this moment.

"Times are urgent. We must slow down." – Bayo Akomolafe

And also – you can feel it: the collective quickening that's inviting rapidfire awakening on a mass scale.

  • To lead bigger than ever before through the vessel of your business.
  • To earn more than ever before to fund your visionary calling.
  • To delight more than ever before in the experience of being your most joyful, alive self... even now, amidst all the fuckery.
  • To receive more than ever before, the fulfillment of knowing that you are doing what you were BORN TO DO in this quaking collective moment.

Same for me & the other 20 witches in the room.

You've got a world-changing vision and it's your destiny to fulfill it.

I've got devotional relaxed knowing that you can and will birth it.

And also –– you can feel it: the collective quickening that's inviting rapidfire awakening on a mass scale.

You've been in the game for a decade, at least.
You're already known, admired and respected for the ways you contribute.

And you're ready for the next-level expression of your calling, on fire & alive with love for our collective.

You've got a critical part to play, and you know it.

I 10x’d enrollment for my first-ever challenge on brand creative rituals—nearly 100 people signed up! I also took the bold step of bringing my rituals and spiritual work into my brand in a way I had never fully claimed before.

The CEO Coven gave me the calm confidence to say NO to misaligned opportunities and trust my Genius Witch work would open portals of abundance.

I love the balance of activism, ritual, and revolutionary business conversations in this space, and Rachael’s mix of fire and gentleness makes it feel both deeply supportive and powerfully transformative. The structure of the coaching calls and the way this community celebrates each other’s magic has been everything I needed.

Isabel Bagsik

Brand Designer & Creative Wellness Guide | Unconventional Bliss

Rachael’s container was exactly what I needed during a time of immense change and rebirth in both my business and my life. Having a powerful space to continuously center and clarify my genius helped me move through stuckness and heaviness, unlocking the momentum I had been craving.

Rachael is a master business witch—she leads with deep integrity, passion, and power, and she is someone I deeply trust as a mentor and guide. (And the people she attracts into her spaces are always incredible!)

If you've been spinning in what doesn’t truly matter for too long and are ready to claim your genius and step into deep alignment with your purpose, I can’t recommend this enough! This space turned my business from something I had to figure out alone into a joyful expansion.

Somatic Coaching and Trauma Resolution

Whitney Ullum

The 2025 CEO Coven is an application-only year-long mastermind

If you're a radical, devotional witch ready to create massive momentum around your collective contribution...

and the most joyful abundance of your life.

The Business Witchery 10x method

Here's how we'll accelerate your business together:

1. Clarify & devote to your Genius Witch like never before.
2. Cast 10x visions so bold, only the 10x version of you could bring them to life.
3. Create a 10x Business Witchery Plan—a clear, powerful map to focus your energy & propel you toward your destiny.
4. Wield the sword of devotion to cut away distractions, fear, and misaligned work.
5. Double down—with courage, conviction & fire—on the aligned actions that actually create momentum.
6. Do it all inside a coven of celebration, solidarity & support.
7. Ground it in your body through monthly somatic rituals—so you stay at your edge, focused, brave & unstoppable.


I will curate a very divine 5-6 person Core Coven for you to travel with over our year together.














⏾ Your Core Coven

⏾ 4 Seasonal Rituals

⏾ Bi-Weekly Coven Coaching 

⏾ A Coven Hub on Slack

⏾ Access to Business Witchery Accelerator


The 6 ritual workshops, plus corresponding monthly challenges, all focused around 10x-ing your impact & income. I consider it the core curriculum for everyone I work with in any capacity.













⏾ The One & Only Witch Box!!!

Here are the details & flow of what's included in this epic year-long devotion to your expansion:

the business witchery accelerator

Small Group Coven coaching with Rachael 2x month

4 ceo coven only seasonal rituals

Private ceo coven slack community


Every other week, your Core Coven will gather with me for hot seat style coaching. Bring anything on your heart or mind about your business, and I'll combine somatics, oracular biz wisdom & soulful strategy to help clear your path forward.












Once per season, we gather for a 2.5 hour virtual ritual.

The purpose of these rituals is to profoundly alter your relationship to your destiny, your leadership contribution, and your capacity for abundance & joy in all forms — especially now, when the need for resourced, loving & steady leaders is high. 

There will also be a strong communal focus, weaving a field of intimacy, celebration and support that truly changes everything.



To connect as a coven, ask each other questions, share updates, receive or offer support, collaborate, and have a lifeline of community magick to call upon any time, any day.











Okay, but honestly?!?! You might wanna join for the Witch Box alone. Haha. $1k value. A surge of magick the moment it touches your fingertips. A spell laced into every item. A splurge of surprises & delights... including a limited print edition of my first ever ORACLE CARD DECK!!! 

And the best part?? Every mystical item in the box will be used during our rituals together, over the year. 

Trust me…you want this box.












sneak peek:

The Witch Box isn’t just a bonus—it’s a portal opener. A sneak peek into the energy we’ll be working with inside CEO Coven, delivered straight to your doorstep. Every item inside is enchanted to deepen your channel, amplify your rituals, and weave you into the web of this work.

And the pièce de résistance? You’ll be among the first to hold a limited print edition of my debut ORACLE CARD DECK (!!)—before it ever reaches the world.

Everything in the Witch Box has been carefully chosen to work in tandem with our rituals over the year, so by the time we begin, you’ll already be tapped in. Consider this your first transmission. ✨

✨ A Small Glimpse into the Magick to Come… ✨

THE ONE & ONLY WITCH BOX!!!

I take the curation of each 5-6 person coven very seriously.
Not everyone who applies is accepted into the CEO Coven.
This is a field that requires synergy. 


Every other week for a year, your coven will gather with me for hot seat style coaching. 


We'll dive in with any topic you're seeking support around
: from nitty gritty sales page copywriting support, to energetic support expanding your financial glass-ceiling, to clarifying the best marketing strategy for your next launch. 

Sometimes what we do is somatic, sometimes it's strategic, and sometimes it's a communal healing endeavor

It's all welcome. Because to expand at the level you’re playing at? Requires a space that can meet and hold all of you. (Yes, bring the messy personal stuff, too!)

Miracles happen in short amounts of time, so beware. ;) 

You'll have 20 hot seat coaching sessions throughout the year. (We take two months off for integration.)

YOUR CORE COVEN

I ended my sabbatical early because the CEO Coven showed me there’s a way to work without burnoutI launched my highest-priced offer ever and already filled four spots, with a month to go! My peer coven helped me push my edges, allowing me to charge what my work is truly worth for the first time in 15 years.

This program transformed my mindset around money and my spiritual work, and the rituals continue to be the perfect blend of practical and magical. Rachael is a gift, my peer coven is life-giving, and I could truly write a book about how epic this program is.

Author, Trauma-Sensitive Psychologist turned Sacred Feminine Priestess

Melinda Scime

Included in the CEO Coven is access to the Business Witchery Accelerator (& the strong invitation to participate fully!)

The 6 ritual workshops, plus corresponding monthly challenges, are focused around 10x-ing your impact & income, and I consider it the core curriculum for everyone I work with in any capacity:

1) 10x Your Genius Witch
2) Codify Your Calling
3) Pitch Witch
4) Erotic Money Edge
5) Practical Money Magick
6) Refine For Gold


Even if your body of work and marketing are already pretty dialed… these rituals & challenges will fortify your coherence and momentum in a massive way.

During the breakout groups for the larger Accelerator rituals, you'll be specifically paired with other witches from our 20-person CEO Coven
to deepen into the spiral of commnunity with one another.


THE BUSINESS WITCHERY ACCELERATOR

I had my highest cash month (!), narrowed in on what’s mine to do, and stopped hiding behind other people’s businesses. The CEO Coven gave me the structure and support to bring my work into the practical and profitable, something I struggled with for years.

Helping others in the program with their offers boosted my confidence, and I now feel steady in my brand and body of work. I’ve never felt so held in a group program while also being so challenged to rise by brilliant, deeply committed practitioners.

Business Designer, Mentor, Brand Enchantress

The rituals unlocked an unshakeable belief in myself, giving me confidence and clarity that magnetized the right clients. 

After years of feeling stuck, I finally gained traction in my business by tapping into my intuition instead of outside voices. I 10xed my ideas and stepped into my bigness—something I hadn’t even realized I was playing small with.

Now, I’m thriving, trusting, and moving forward with ease, knowing the spells have been cast and all I have to do is stay committed.

Media-Featured Life Coach & Alignment Advisor

Cristy Duce

Grecia Karlsson

I hold an unwavering devotion to our collective liberation, and I'm a full-blood witch who’s been holding transformational ritual space for 15 years.

Rachael Maddox

I bring 15 years experience in the coaching industry, with over 10,000 hours clocked of 1:1 somatic trauma resolution facilitation.

I’ve written and self-published two books
in the field of trauma resolution, both of which sold over 20,000 copies.

I ran an 18-month trauma resolution training program, and have certified over 40 coaches in my unique methodology.

For the last 5 years, I've earned an average $350k/year, and in 2025 that number is projected to double, while working 2.5 days/week as a toddler mom. I donate 5% of my gross income, annually, to causes that matter.




About Oracle Business Witch,

Rachael is truly changing the world for the better with her work. Inside the CEO Coven I launched my first group program and had almost 30 sign ups with a very small list & following.

I've felt expanded in my leadership, capacity and aliveness in my biz more than ever before. Rachael's bold brave magic is contagious, inspiring and momentum-generating, but watch out – once you get a taste, you're gonna wanna come back for more! ;)

Faith Laux

Creator of Kink-Curious, Sex Love & Relationship Coach

I’m taking two months off, fully stepping into my artist, entrepreneur, and teacher roles—and I’m excited! The CEO Coven helped me hold both patience and quantum leaps, bringing me into deeper trust with my business.

The bravery I gain from this coven of wild souls is unmatched, and I finally feel safe risking it all for my soul’s aliveness. Rachael’s wisdom is something I could listen to all day, and her ability to channel exactly what we need is pure magic—eternally grateful.

Tay Evans

Ceramicist Witch & Co-Ownder of Reclaim Ceramic Studio  

Having permission to go at my own pace has been magical. The rituals and Q&A sessions helped me uncover deep fears around being seen and sharing my gifts, while also showing me the need for deep rest as transformation unfolds.

I now have a solid foundation for my body of work, and for the first time, I see my business as something that can truly thrive. The real-time rituals, structure, and peer coven have been exactly what I needed to stay inspired and move forward with clarity.

I'soke Aminah

one easy installment

10 monthly payments

$13,300

$1,330

*Doors Close Tuesday, March 18

*Doors Close Tuesday, March 18

Your investment

🐍 Shared values around collective healing, liberation and joy

💎 Deeply seasoned, smart and loving witches

💸 Radical ambition around both world-changing wealth and a more beautiful world

🧙‍♀️ Devotion to nourishment, rest and embodiment

🔮 Sex and body positivity

✨ Gender inclusivity

🌿 Racial & religious diversity

📕 Self-responsibility & kind, open communication around interpersonal challenges or feedback

🌙 Laughter, cackles and at least a lil bitta ass shaking

🐆 A genuinely loving vibe of mutuality and sisterhood


The communities I curate are filled with:

Seasonal CEO Coven Rituals 

Thursdays 1-3:30pm EST

Thursdays 1-3pm EST

Business Witchery Accelerator Ritual Workshops

Core Coven Coaching

Every other Wednesday 10am-12pm EST or 1pm-3pm EST. We will work with you to figure out your most aligned coven & timing.

Dates & times

  • 10x Your Genius: March 20
  • Codify Your Calling: April 24
  • Pitch Witch: May 22
  • Erotic Money Edge: June 26
  • Practical Money Magick: July 24
  • August off for integration
  • Refine for Gold: Sept 18
  • Celebration: October 9
  • Spring: April 3
  • Summer: July 10
  • Fall: October 10
  • Winter: January 8
  • Celebration: March 5

FREQUENTLY ASKED QUESTIONS

Click here for a visual calendar of allll the CEO Coven calls & challenges.

Business Witchery Accelerator Ritual Workshops, Q+A Calls, and Challenges PLUS:

CEO Coven Seasonal Rituals are once a season, mostly on Thursdays 1-3pm ET:
  • Spring: April 3 1-3pm ET
  • Summer: July 10 1-3pm ET
  • Fall: October Friday 10 1-3pm ET
  • Winter: January 8 1-3pm ET
  • Celebration Call: March 26 1-3pm ET
CEO Coven Small Group Coaching calls are twice monthly mostly on Wednesdays either 10am-12pm ET (groups 1 & 2) or 1-3pm ET (groups 3 & 4):

Group 1 & 2:
  • April 2, 16
  • May 7, 21
  • June 4, 18
  • July 2, 16
  • August off for integration
  • Sept 3, 17
  • October 1, 15
  • November 5, 19
  • December 3, 17
  • January 7, 21
  • February off for integration
  • March 4, 18

Group 3 & 4:
  • April 9, 23
  • May 14, 28
  • June 11, 25
  • July 9, 23 
  • August off for integration
  • Sept 10, 24
  • October 8, 22
  • November 12, Thursday 20
  • December 10, Thursday 18
  • January 14, 28
  • February off for integration
  • March 11, 25

I am committed to honoring our calendar as much as heavenly possible, but also – I have a toddler who is building his immune system, which means there will be inevitable sick days I need to reschedule. I’ll give as much notice as possible. Thank you.


Due to the limited quantity of this offer there are no refunds or withdrawals. Please connect with Rachael if you're having hesitations, this is an all-in commitment.



To get the most out of the program we recommend you do as many of the Daily Dares in our 2-week challenges (following each Ritual Workshop) once a month! This is the “do the work” component of the program that really… makes it work.

But it's ultimately up to you how much you choose to lean into outside of the calls. If the topics don’t align exactly with where you are in your biz, you can always go back and rinse / repeat the process for your next launch, product creation, etc.




Are you a go-getter? Are you already fairly confident in your Genius? Have you already had big successes in another career? Do you feel a soul nudge that isn’t quite rational, but you’re called to the program anyway? 

Apply! I’ll read your application and reach out if I have any questions.

Last year, one of my clients who experienced the MOST epic success and growth in her biz was literally juuuust beginning. She had 30 students enroll in her first online course ever. I was super happy to be with her every step of the way.

The key here is: Ambition. Coherence. Vibe. 





I’ve been making multi-6 figures for over 5 years, and this year, I’m set to earn upwards of $700k (about double from last year) by applying the principles from the program.

I absolutely believe that this body of work is a path of accelerated income and impact – while honoring your joy, genius and passions – regardless of how long you’ve been at it.






It's essential to me that I cultivate a relatively safe & brave space for every member to have an authentic, transformative process. I stand firmly for the liberation of all those marginalized by systems of harm.

I also don't believe in perfection or punitive relational dynamics in this arena. I welcome feedback, conversation and invitations to a more nourishing space for all.

I promise to validate your experiences and aim to amend my behaviors if a blindspot causes hurt or harm.

I do not welcome shaming or demands masked as dialogue.

A few things to know about coming into the space: 

  1. We say a collective prayer and dedicate the merits of our work to the liberation of all beings at the beginning of every ritual. 
  2. I interchange pronouns when offering examples, guiding visualizations, as well as in the Guidebooks.
  3. When it's time to 'coven up' folks have the option of joining affinity covens: People of the Global Majority, Queer, Neurodivergent.



You get access to the course portal FOREVERRR– and you're invited back to all future rounds for free!!



I've been in the coaching industry for 20 years. Hands down, Rachael Maddox is the best business coach I've ever had. She seamlessly combines somatic trauma resolution with soul-led strategy in a way that's both business-blooming and life-changing.

Her integrity, ethics and ability to curate a community of like-minded witches is also something I've yet to find elsewhere. In her care, I healed core wounds that were holding me back from my next level expansion, and simultaneously birthed my next body of work. If you're a seasoned leader looking to be met & held exquisitely, hire Rachael. You won't regret it. 

Author & Founder of Badass Girls

I was in AWE of the magic Rachael facilitated in the CEO Coven. Specifically, Pitch Witch. Because of Rachael's genius prompts, dares and transmissions, I literally wrote fun and easy marketing copy every single day of my launch, and got epic results. As someone who doesn't naturally market and can get into writer's block, the Pitch Witch module alone was worth the investment of the entire CEO Coven.

But honestly? Rachael's kind of like a secret magician in the business coaching world. Her ability to teach about business is actually insane. If you know you're great at what you do, but feel stuck around sales, marketing, or momentum in your business, I recommend Rachael with my whole wild heart.

Embodiment + Intimacy Coach

Eliza Alloway

Nadia Munla

one easy installment

10 monthly payments

$13,300

$1,330

*Doors Close Tuesday, March 18

*Doors Close Tuesday, March 18

Your investment

© rachael maddox 2025  |  all rights reserved

brand + site design by magic studio