with rachael maddox

Illegally Fun Consistent High Cash Months
for Visionary, Magical Online Service Providers

It's time to make great money and birth the New Earth, joyfully ☾ It's time to make great money and birth the New Earth, joyfully ☾ It's time to make great money and birth the New Earth, joyfully ☾ It's time to make great money and birth A More beautiful world, joyfully ☾ It's time to make great money and birth a MORE BEAUTIFUL WORLD, joyfully ☾

Launch Bestie is a 12-month business growth and leadership training for online service providers who want:

✨Predictable high cash months
✨Joy-based, value-aligned marketing
✨A soulful, scalable offer suite that feels like
an illegal amount of fun to deliver
✨Launches that consistently sell out like magick

DOORS ARE CLOSED

DOORS ARE CLOSED

DOORS ARE CLOSED

DOORS ARE CLOSED

You want to hit wildly abundant, record-breaking cash months – in a way that feels joyful, ethical, and deeply aligned with your magick.

Inside Launch Bestie, you’ll master the core pillars of predictable, soul-aligned 6-figure and multi 6-figure years:

  • A codified, sticky AF offer suite
  • Strength and joy-based marketing
  • Magnetic messaging that converts
  • Aligned, cinematic launch campaigns that reliably sell out

In the first 90 days, you’ll strengthen your offer suite, anchor your super-aligned launch plan, and make more money with way more joy.

In 12 months, you’ll hit your highest-cash months ever, with a business that feels lighter, more aligned, and infinitely more fun.



  • You’re working so hard in your business – posting, pitching, launching – but the results feel inconsistent, and you know you’re capable of so much more.

  • You’ve hit income ceilings you can’t seem to break, or your cash months swing wildly, and you feel pressure to figure it out fast.

  • Your current offer suite isn’t scalable – but you want it to be. Either you have too many offers, new offers all the time, or offers with limited capacity – and it’s making it hard to earn enough without working all the damn time.

  • Your marketing is good… but it’s not creating the desire, demand, or magnetism you want. You’re tired of feeling like you have to be “on” all the time for sales to come in.

  • Launching feels exhausting, heavy or unclear. You know your work is powerful, but your launches don’t yet feel like the cultural moments they could be.

  • You can feel your next level calling – bigger cash months, bigger impact, bigger visionary expression – but you don’t have the structure or launch strategy to get there without burning out.

  • You want marketing to feel like soul-expression… not soul sucking self-extraction.

  • And you want high cash months to flow in consistently… without sacrificing your magic, authenticity, or integrity.




IS THIS YOU?

MEET RACHAEL MADDOX

Oracle Business Witch with 15 years experience & a half-million dollar biz.
On a mission to help visionary service-based online business owners make world-changing wealth.

LAUNCH BESTIE IS
FOR YOU IF…

  • You’re ready for consistent, predictable high-cash months – not one lucky launch followed by a dry spell

  • You want a soulful, scalable offer suite that shifts you out of trading time for money, and shifts you into overflowing impact & income

  • You’re craving joy-based marketing that feels like authentic soul-expression (no more misaligned strategies that make you wanna CRY)

  • You want to learn to launch in a way that inspires conversation amongst your peers and reliably sells out

  • You’re done with messy, scattered, exhausting sales & marketing – and want a clear, repeatable launch flow that aligns to your greatest strengths

  • You want zero urgency, zero emergency in your 2026 launches – just clarity, rhythm, and predictable abundance

  • You’re building toward your biggest cash months ever and just need the strategy, structure, and support to do it in a way that feels illegally fun


HI, I’M RACHAEL MADDOX – 

I’m living proof that joyful, consistent HIGH CASH MONTHS – without burning out or selling out – is 111% possible.

For years I delivered life-changing transformation for my students and clients... while barely scraping by financially.

15 years into business, I now earn over $500k annually with only two offers.

After helping over 1,000 visionary witches in their businesses, I've learned that the secret to PREDICTABLE, JOYFUL, consistent high-cash months is all about strength-based, JOY-LED, value-aligned strategies to offer creation, marketing & launching.

So that's exactly what I teach you inside Launch Bestie.

Marketing is how
we vision the future.
Sales is how we fund it.

So many radical, magical online service providers feel allergic to sales, marketing & launching because you think you need to be someone you're not, and do things you hate.

You don't.



You just have to burn up business-as-usual and
go ALL IN on your Genius Witch.

Your Genius = the CRAFT you were born to be your personal best at.

Your Witch = the CALLING you were born to lead a movement around.

Combined?!

You get a strength-based, joy-fueled, values and vision aligned business that flows with magnetic momentum and sells with wild ease.

My clients end up having their highest cash months ever, while feeling like their work is an illegal amount of fun...

Because they go PAST the edge of WHO THEY'VE PREVIOUSLY LET THEMSELVES BE.

And LEAN INTO the leadership initiation of embracing their most joyful strengths, and their TRUEST values.

They cross the point of no return. They go FULL Genius Witch.









Your REPUTATION is what sells.

And everything they do gets 100x more POTENT.
That, my love? Is how you get a REPUTATION.

It's time to make great money and birth the New Earth, joyfully ☾ It's time to make great money and birth the New Earth, joyfully ☾ It's time to make great money and birth the New Earth, joyfully ☾ It's time to make great money and birth A More beautiful world, joyfully ☾ It's time to make great money and birth a MORE BEAUTIFUL WORLD, joyfully ☾

We’ve got magick & money to make.

Ready? Let’s fucking goooo, witches.

THE 7 STEPS TO ILLEGALLY FUN HIGH CASH MONTHS

Activate Your Genius Witch Frequency

01

Codify Your Calling & Build a Sticky AF Body of Work

02

Grow Your Ready-to-Buy Audience

Master the Art of Money-Making Messaging 

06

curriculum

Launch Bestie is dedicated to helping you hit predictable high cash months that are joy-fueled, strength-based and deeply value-aligned.








  • Transform ALL the rules of your business & let your joys, values & strengths become your most secure financial path.
  • Create offerings & launch strategies that FINALLY feel... amazing & abundant.

  • Harness your deepest wisdom into a sticky AF body of work through the 4-Phase Body of Work Building Process
  • Either SCALE your business from 1:1 to 1:many, or increase demand for your 1:1 work so you can raise your prices with ease
  • Enhance or refine your existing offerings so they become SO sticky & SO relevant – they practically sell themselves.







Design Your Strength-Based Launch Strategy

03

  • Cultivate super-abundant, highly-personalized launch plans rooted in your STRENGTHS & JOY
  • Combine creative & relational marketing for maximal money
  • Learn the art of the 7 Week Launch Spell so your offers sell out right away






Write Sales Pages That Convert Like Spells

05

  • Learn The 5 P's of Messaging that converts like magick:
  1. Promise
  2. Problem
  3. Part of Process
  4. Proof
  5. Pitch
  • Become so good at messaging – it becomes second nature and your launches sell out with ease.

Prepare to Prosper

07

  • Chart a highly personalized path for audience growth rooted in your strengths, joys & what's already converting
  • Cultivate a long-term marketing plan that grows your audience between launches 
  • Never labor for days or weeks over a sales page again!
  • Learn to write compelling sales pages that convert consistently – in a few hours flat.
  • Create sales pages that are so good they do the selling for you.
  • Uplevel your Executive Business skills around calendar, cash flow and creative energy management.
  • Make annual and quarterly plans for your business.
  • Learn the 7 Week Launch Spell, and give yourself at least 2 months to prepare your next sold out launch.

04

THE 7 STEPS TO ILLEGALLY FUN HIGH CASH MONTHS

Activate Your Genius Witch Frequency

01

Codify Your Calling & Build a Scalable Body of Work

02

Grow Your Ready-to-Buy Audience

Master the Art of Money-Making Messaging 

06

curriculum

Launch Bestie is dedicated to helping you hit predictable high cash months that are joy-fueled, strength-based and deeply value-aligned.








  • Transform ALL the rules of your business & let your joys, values & strengths become your most secure financial path.
  • Create offerings & launch strategies that FINALLY feel... amazing & abundant.

  • Harness your deepest wisdom into a scalable body of work through the 4-Phase Body of Work Building Process
  • Enhance or refine your existing offerings so they become SO sticky & SO relevant – they practically sell themselves.







Design Your Strength-Based Launch Strategy

03

  • Cultivate super-abundant, highly-personalized launch plans rooted in your STRENGTHS & JOY
  • Combine creative & relational marketing for maximal money
  • Learn the art of the 7 Week Launch Spell so your offers sell out right away






Write Sales Pages
That Convert Like Spells

05

  • Learn The 5 P's of Messaging that converts like magick:
  1. Promise
  2. Problem
  3. Part of Process
  4. Proof
  5. Pitch
  • Become so good at messaging – it becomes second nature and your launches sell out with ease.

Prepare to Prosper

07

  • Chart a highly personalized path for audience growth rooted in your strengths, joys & what's already converting
  • Cultivate a long-term marketing plan that grows your audience between launches 
  • Never labor for days or weeks over a sales page again!
  • Learn to write compelling sales pages that convert consistently – in a few hours flat.
  • Create sales pages that are so good they do the selling for you.
  • Uplevel your Executive Business skills around calendar, cash flow and creative energy management.
  • Make annual and quarterly plans for your business.
  • Learn the 7 Week Launch Spell, and give yourself at least 2 months to prepare your next sold out launch.

04

It's time to make great money and birth the New Earth, joyfully ☾ It's time to make great money and birth the New Earth, joyfully ☾ It's time to make great money and birth the New Earth, joyfully ☾ It's time to make great money and birth A More beautiful world, joyfully ☾ It's time to make great money and birth a MORE BEAUTIFUL WORLD, joyfully ☾

Like back to school for your business, ✨magick edition✨ Muahahaha.

KICK-OFF WEEK

PROGRAM FEATURES

Every day from Monday Jan 19th - Friday Jan 23rd
for 60 minutes

We will coven up, set intentions & do ritual magick for your biz. At the end of this week you will feel energizing clarity around your business, offerings and sales & marketing strategies.

THE LAUNCH BESTIE LIBRARY

The Netflix for amplifying your income, impact and joy in biz.

Transform your business with a year of access to the most mystical, practical, magical online business training on the Internet.

WEEKLY 2-HOUR Q+As
FOR A WHOLE YEAR

My Q+As are notoriously different from your average coach.

Bring ALLL your leadership, offer-suite, sales, marketing & launching questions.

We’ll go from deep somatic trauma resolution, to “word witchery” copy reviews, to body of work distillation, to communal healing sessions, to launch strategy – all in 90 minutes.

Whatever you’re struggling with in your biz: bring it to this space.

I’ve got you.

Q+As happen weekly on Thursdays, 10am-12pm MT, with some exceptions.

12 MONTHLY RITUAL WORKSHOPS W/ RACHAEL

These 90-minute rituals are NOT TO BE MISSED.

I will feel into the group field for the medicine most needed in the moment, then deliver an experience that takes us all to our necessary edges.

Topics may include: leadership initiation through the portal of your biz, potion-making for copy-writing, reputation magick, vision-casting, spelling your destiny, burning at the stake for your call, anchoring your genius frequency, erotic money edge, pitch witch magick, and way more.

48-HOUR WRITTEN Q+A SUPPORT

48-hour written Q+A support from an epic co-coach

Want eyes on your sales page or marketing plan? Your annual launch plan? Your leadership dilemma? We’ve got you.

Sometimes, you’re looking for support with a quick turn-around… or can’t make it live to the Q+A.

Submit your question, and a seasoned co-coach who’s fluent in the Launch Bestie body of work will get back to you in 2 business days.🥳


OPTIONAL MONTHLY PEER COVENS FOR COURAGE

Courage doesn’t happen in a vacuum. It happens in community.

And leading at your leading edge in biz? Requires courage.

Which means!... You need a coven just as world-changing and potent as you.

The Peer Covens inside the Business Witchery community are next level. Radical. Magickal. Ambitious. Reverent.

Fill out our intake survey, and we’ll match you up with beloveds we think would be a divine fit for where you are in your biz, your visions, values, positionality, affinity groups, and niche.

OPTIONAL WEEKLY CO-WORKING FOR MOMENTUM

Drop into a simple, sweet, structured co-working time where you can enjoy more casual community connection and motivation.

For all my nuero-spicy and/or community loving, body doubling witches… 

Use this time to dive into the Launch Bestie Library modules, do your pitchin’, clean your altar or take your own damn medicine.

OPTIONAL BIMONTHLY CURRICULUM WATCH PARTIES

For those who want the extra accountability and conversation.

Join these bi-monthly calls to watch a few curriculum videos together, dive into some co-work, and talk with other witches about what you're taking away from it all!

Like back to school for your business, ✨magick edition✨ Muahahaha.

KICK-OFF WEEK

PROGRAM FEATURES

Every day from Mon Jan 19th -
Fri Jan 23rd for 60 minutes

We will coven up, set intentions & do ritual magick for your biz. At the end of this week you will feel energizing clarity around your business, offerings and sales & marketing strategies.

THE LAUNCH BESTIE LIBRARY

The Netflix for amplifying your income, impact and joy in biz.

I will feel into the group field for the medicine most needed in the moment, then deliver an experience that takes us all to our necessary edges.

Topics may include: messaging magick, audience growth, potion-making for copy-writing, reputation magick, anchoring your genius frequency, erotic money edge, pitch witch magick, and way more.

Transform your business with a year of access to the most mystical, practical, magical online business training on the Internet.

These 90-minute rituals are NOT TO BE MISSED.

Like back to school for your business, ✨magick edition✨ Muahahaha.

WEEKLY 2-HOUR Q+As W/RACHAEL

My Q+As are notoriously different from your average coach.

For all my nuero-spicy and/or community loving, body doubling witches… 

Bring ALLL your leadership, offer-suite, sales, marketing & launching questions.

We’ll go from moving through the inner-blocks, to “word witchery” copy reviews, to body of work distillation, to communal healing sessions, to launch strategy – all in 2 hours.

Whatever you’re struggling with in your biz: bring it to this space. I’ve got you.

Q+As with RACHAEL happen weekly on Thursdays, 10am-12pm MT, with the occasional exceptions. Co-Coaches fill in when Rachael is off-line. 

12 MONTHLY RITUAL WORKSHOPS W/RACHAEL

48-HOUR WRITTEN
Q+A SUPPORT

48-hour written Q+A support from
our two epic co-coaches

Want eyes on your sales page or marketing plan? Your annual launch plan? Your leadership dilemma? We’ve got you.

Sometimes, you’re looking for support with a quick turn-around… or can’t make it live to the Q+A.

Submit your question, and a seasoned co-coach who’s fluent in the Launch Bestie body of work will get back to you in 2 business days.🥳

And leading at your leading edge in biz? Requires courage. Which means!... You need a coven just as world-changing and potent as you.

The Peer Covens inside the Business Witchery community are next level. Radical. Magickal. Ambitious. Reverent.

These take place the 2nd Wednesday of the month, 11am-1pm MT.

Fill out our intake survey, and we’ll match you up with beloveds we think would be a divine fit for where you are in your biz, your visions, values, positionality, affinity groups, and niche.


Courage doesn’t happen in a vacuum. It happens in community.

OPTIONAL MONTHLY PEER COVENS FOR COURAGE

OPTIONAL WEEKLY CO-WORKING FOR MOMENTUM

Drop into a simple, sweet, structured co-working time where you can enjoy more casual community connection and motivation.

Use this time to dive into the Launch Bestie Library modules, do your pitchin’, clean your altar or take your own damn medicine.

Every Monday, 1-2:30pm MT.

Join these bi-monthly calls to watch a few curriculum videos together, dive into some co-work, and talk with other witches about what you're taking away from it all!

These take place the 1st and 3rd Fridays of the month, 11am-1pm MT.

For those who want the extra accountability and conversation.

OPTIONAL BI-MONTHLY CURRICULUM WATCH PARTIES

YOUR INVESTMENT

$2500

PAY IN FULL

5% of all sales from Launch Bestie will be circulated to either folks in Palestine, regenerative earth projects or Black single mothers.
When you sign up, $150 of your tuition will be redistributed.

Solidarity Pricing available by application.
Send an email to support@rachaelmaddox.com and Steph will send over the application.

$250 x 10

MONTHLY PAYMENT PLAN
Pay in 10x interest-free monthly payments of $250 for ease & doability.

YOUR INVESTMENT

DOORS ARE CLOSED

DOORS ARE CLOSED

MEET YOUR CO-COACHES

Alli is our Head Co-Coach and has been supporting our Launch Bestie students since Fall 2025!

She's a certified CPCC coach + certified breathwork facilitator, 10+ year founder & CEO, and the creator of a multimillion-dollar online program (Food Biz Wiz) that has supported over 3,000 students in 5 years. She loves coaching driven women and leaders to help them co-create a more fulfilling life, without having to blow it all up, ditch their relationship or career, or move to a remote island (unless they actually want to - then she’ll help you book that one-way ticket!).

Alli Ball

Sophy Dale

Sophy is our newest Co-Coach and we are delighted to have this creative force on our team!

She's a copywriter and expert in relationship marketing, with over 20 years in business experience. For the last decade she's worked online as a book coach and copywriter. These days her main focus is on copywriting and messaging work. She's been telling people’s stories, in print and online for a long time. Her first career was in writing, publishing and the arts, which means she know from the inside out how stories work.


Alli and Sophy are your Launch Bestie Co-Coaches who will supporting you through both a written Q+A form and weekly live Q+As!

MEET YOUR CO-COACHES

Alli and Sophy are your Launch Bestie Co-Coaches who will be supporting you through written  Q+As  additional weekly live Q+As. (We host 2 live Q+As per week: 1 with Rachael, 1 with a co-coach)

Alli Ball

Sophy Dale

REAL MAGIC. REAL RESULTS.
REAL MAGIC. REAL RESULTS.
I signed 3 paid-in-full high-ticket clients in ONE WEEK, plus I sold the most spots in my group program that I've ever sold before.

If you're doing everything right, but just...not seeing the results, join. Rachael and the team will shift that energy so fast, the momentum you gain will give you whiplash (in the best way!)

The relational vs. creative witch framework has honestly changed my life. I don't have to keep forcing myself to do things that just don't work for me! Hallelujah!

Also, I love my peer coven so much. I really treasure our time talking each month and I'm always rooting for them, just like how I know they're rooting for me.


Megan Griffith

auDHD Life Coach

I launched my first group program and had almost 30 sign ups with a very small list & following.

Rachael is truly changing the world for the better with her work. 

I've felt expanded in my leadership, capacity and aliveness in my biz more than ever before. Rachael's bold brave magic is contagious, inspiring and momentum-generating, but watch out – once you get a taste, you're gonna wanna come back for more! ;)

Creator of Kink-Curious, Sex Love & Relationship Coach

Faith Laux

I had my highest cash month (!)

I had my highest cash month (!), narrowed in on what’s mine to do, and stopped hiding behind other people’s businesses. The program gave me the structure and support to bring my work into the practical and profitable, something I struggled with for years.

Helping others in the program with their offers boosted my confidence, and I now feel steady in my brand and body of work.

I’ve never felt so held in a group program while also being so challenged to rise by brilliant, deeply committed practitioners.

Business Designer, Mentor, Brand Enchantress

Cristy Duce

I secured 6 clients and $170k in contracts within 2 months of my launch! 

I set up my business and launched within 3 months of joining Launch Bestie – then secured 6 clients and $170k in contracts within 2 months of my launch! All with ease and authenticity and a bit of ritual fun!

The quality of this program is insane for the price.
This isn't anything like the "I'll show you how I became successful" training you see everyone selling on Instagram. Rachael provides structure, tools, and fun for your own unique journey. As long as you put in the "effort" (quotes because its fun and easy AF with the modules), you'll get everything you hope out of Launch Bestie.


T.G.

Founder + Principal Consultant

I got 55 new members on Patreon in one month and doubled my members in my community chat group.

I’ve received so much newfound confidence and clarified vision from Launch Bestie. The messaging workshops and 5 P's have helped me dial into what my clients actually want and need. Discovering how I don't need to hustle more, but instead lean into my strengths, has absolutely lit my creative fire and helped me fall in love with my business all over again. 

I honestly joined Launch Bestie hoping for a little business tune-up and never expected to get a total life overhaul. I discovered how to align with my values and my calling, on my own terms. No matter what happens now in my biz, I'm dialed in with full heart, full soul. I'm giving this my all. And of course it's working!

Intuitive artist, writer, and creator of The Phoenix Soul

Amanda Fall

I finally launched my podcast & overcame visibility fears, created a new beta offer & sold all the spots in the first 3 months of Launch Bestie. 

On top of that, I got very clear on my genius, and because of it, I delivered insane results for my clients while having SO MUCH FUN.

The 5Ps messaging framework changed the game for me! It created a logical structure and helped to create a way better offer.

I love how much time and attention we all receive on group coaching calls with magical Rachael. Written Q&As with co-coach Alli are brilliant, she responds to every question within 48h. If you show up and ask for help, you will get it on every level.

You will not find another program like this. The value for the price is mind-blowing. The tangible results if you use the resources available to you are guaranteed.

Human Design Business & Leadership Consultant

Karina Apolonia Trip

Rachael showed me there’s a way to work without burnout

I ended my sabbatical early because the program showed me there’s a way to work without burnout. I launched my highest-priced offer ever and already filled four spots, with a month to go! My peer coven helped me push my edges, allowing me to charge what my work is truly worth for the first time in 15 years.

This program transformed my mindset around money and my spiritual work, and the rituals continue to be the perfect blend of practical and magical. Rachael is a gift, my peer coven is life-giving, and I could truly write a book about how epic this program is.

Author, Trauma-Sensitive Psychologist turned Sacred Feminine Priestess

Melinda Scime

I 10x’d enrollment for my first-ever challenge on brand creative rituals—nearly 100 people signed up! 

I also took the bold step of bringing my rituals and spiritual work into my brand in a way I had never fully claimed before.

I love the balance of activism, ritual, and revolutionary business conversations in this space, and Rachael’s mix of fire and gentleness makes it feel both deeply supportive and powerfully transformative.

The structure of the coaching calls and the way this community celebrates each other’s magic has been everything I needed.

Brand Designer & Creative Wellness Guide
Unconventional Bliss

Isabel Bagsik

Having permission to go at my own pace has been magical. 

Having permission to go at my own pace has been magical. The rituals and Q&A sessions helped me uncover deep fears around being seen and sharing my gifts, while also showing me the need for deep rest as transformation unfolds.

I now have a solid foundation for my body of work, and for the first time, I see my business as something that can truly thrive.

The real-time rituals, structure, and peer coven have been exactly what I needed to stay inspired and move forward with clarity.

I'soke Aminah

A secret magician in the business coaching world

Because of Rachael's genius prompts, dares and transmissions, I literally wrote fun and easy marketing copy every single day of my launch, and got epic results.

As someone who doesn't naturally market and can get into writer's block, the Pitch Witch module alone was worth the investment of the entire program.

But honestly? Rachael's kind of like a secret magician in the business coaching world. Her ability to teach about business is actually insane. If you know you're great at what you do, but feel stuck around sales, marketing, or momentum in your business, I recommend Rachael with my whole wild heart.

Embodiment + Intimacy Coach

Nadia Munla

Rachael Maddox is the best business coach I've ever had

I've been in the coaching industry for 20 years. Hands down, Rachael Maddox is the best business coach I've ever had. She seamlessly combines somatic trauma resolution with soul-led strategy in a way that's both business-blooming and life-changing.

Her integrity, ethics and ability to curate a community of like-minded witches is also something I've yet to find elsewhere. In her care, I healed core wounds that were holding me back from my next level expansion, and simultaneously birthed my next body of work. If you're a seasoned leader looking to be met & held exquisitely, hire Rachael. You won't regret it. 

Author & Founder of Badass Girls

Eliza Alloway

 My business bloomed financially, emotionally, spiritually

Rachael can help you resolve your trauma, AND she is an incredibly skilled business coach. My business bloomed financially, emotionally, spiritually by working with Rachael.

Author, Teacher, Trauma Guide & Actor

Jessica Graham (they/them)

The bravery I gain from this coven of wild souls is unmatched

Business Witchery helped me hold both patience and quantum leaps, bringing me into much deeper trust with my business.

I’m taking two months off, fully stepping into my artist, entrepreneur, and teacher roles—and I’m excited!


I finally feel safe risking it all for my soul’s aliveness.

Rachael’s wisdom is something I could listen to all day, and her ability to channel exactly what we need is pure magic—eternally grateful.

Ceramicist Witch & Co-Owner of Reclaim Ceramic Studio  

Tay Evans

The rituals unlocked an unshakeable belief in myself

The rituals unlocked an unshakeable belief in myself, giving me confidence and clarity that magnetized the right clients.

After years of feeling stuck, I finally gained traction in my business by tapping into my intuition instead of outside voices. I 10xed my ideas and stepped into my bigness—something I hadn’t even realized I was playing small with.

Now, I’m thriving, trusting, and moving forward with ease, knowing the spells have been cast and all I have to do is stay committed.

Media-Featured Life Coach & Alignment Advisor

Grecia Karlsson

She changed my damn life.

Rachael is the most in-integrity coach and mentor I have ever worked with. She changed my damn life.

LCSW+ Certified Coach

Alyssa Pressman

Having a powerful space to continuously center and clarify my genius helped me move through stuckness and heaviness, unlocking the momentum I had been craving.

Rachael’s container was exactly what I needed during a time of immense change and rebirth in both my business and my life.

Rachael is a master business witch—she leads with deep integrity, passion, and power, and she is someone I deeply trust as a mentor and guide. (And the people she attracts into her spaces are always incredible!)

If you've been spinning in what doesn’t truly matter for too long and are ready to claim your genius and step into deep alignment with your purpose, I can’t recommend this enough!

This space turned my business from something I had to figure out alone into a joyful expansion.

Somatic Coaching and Trauma Resolution

Whitney Ullum

Rachael's guidance was energizing, enlivening and exactly what I needed. 

Rachael's guidance was energizing, enlivening and exactly what I needed. I would recommend her work to anyone who is feeling like they are staying small, falling flat or otherwise need an infusion of magic in their business!

Coach & Facilitator for Creative Change Makers

Liberty Gonzalez (they/Them)

We need your world-changing magick, abundantly expressed.

Need help?! Lemme be your LAUNCH BESTIEEEE!

FREQUENTLY ASKED QUESTIONS

KICK-OFF WEEK AND NEW STUDENT ONLY CALLS:
You'll begin your Launch Bestie journey by having a kick-off week just for our January students!

Mon, Jan 19, 11am-12pm MT 
Tues, Jan 20, 11am-12pm MT 
Weds, Jan 21, 2pm-3pm MT 
Thurs, Jan 22, 2pm-3pm MT 
Fri, Jan 23, 11am-12pm MT

Then, you'll have 3 Q+A calls with Rachael just for our January students!
Weds, Jan 28, 12-1:30pm MT 
Weds, Feb 4, 12-1:30pm MT 
Thurs, Feb 12, 1:30-3pm MT 


REGULAR Q+A CALENDAR:
Q+As happen weekly on Thursdays, 10am-12pm MT.

*Occasionally, I will travel or have a kid thing come up & my co-coach will hold this space. But I’ll be the one coaching you 95% of the time.


MONTHLY LIVE RITUAL CALENDAR:
  • Friday, January 16, 12-1:30pm MT
  • Tuesday, February 10, 10:30am-12pm MT
  • Tuesday, March 17, 10:30am-12pm MT

More dates coming soon on!

Everything’s optional. Do what feels optimal.

I am committed to honoring our calendar as much as heavenly possible, but also – I have a toddler who is building his immune system, which means there will be inevitable sick days I need to reschedule. I’ll give as much notice as possible. Thank you.

LAUNCH BESTIE is designed to be a HYBRID experience of pre-recorded and live material.

The Launch Bestie Library is full of 10-30 minute modules that answer the exact questions you have in your business. This is a fully self-paced curriculum for maximal adaptability. You can also ask questions in our Q+A portal, and receive a written reply from a co-coach within 48 business hours.

The weekly Q+As, monthly live rituals, and peer covens / co-working all happen in real time, with recordings posted w/in 24 hours.

It's helpful if you can lean in and participate, but also, many students will get their money's worth from 1-2 pre-recorded modules in the Library alone.

When you join Launch Bestie you're committing to the full 12 months.

After 10 days, if you decide the program is not a fit, you can withdraw and request a refund. There are no refunds after the first 10 days of the program.


For payment plans, if your payment defaults, we will offer you a two week-grace period to update your payment. After two weeks of failed payments, we will revoke access to the program portal.

Purchasing Business Witchery Launch Bestie provide you access to all program calls and portal material for 12 full months.

At the end of 12 months, you’ll be invited to re-sign, otherwise, access to portal material will expire.

All program recordings are under the sole proprietorship of Rachael Maddox, LLC, which owns the right to re-sell as desired.


YES! Included in your Launch Bestie experience is on-demand Q+As. You can ask as many questions as you'd like via our Question Submission Form, and one of our co-coaches will reply to you within 48 hours Monday - Friday. Want eyes on your Launch Plan? Your Sales Page? Your program curriculum? We've got you. xo



All Business Witchery programs PRIORITIZE cultivating a relatively safe & brave space for every member to have an authentic, transformative process. As a company, we stand firmly for the liberation of all those marginalized by systems of harm.

We welcome feedback, conversation and invitations into a more nourishing space for all.
We promise to validate your experiences and aim to amend behaviors if a blindspot causes hurt or harm.

We do not engage in punitive relational dynamics in this arena.
We do not welcome shaming or demands masked as dialogue. 

A few things to know about coming into the space: 


  1. We say a collective prayer and dedicate the merits of our work to the liberation of all beings at the beginning of every ritual. 
  2. Rachael interchanges pronouns when offering examples, guiding visualizations, as well as in the Guidebooks.
  3. Rachael & co-coaches prioritize a coaching lens that includes awareness of systems of oppression & coach in a way that reflects this awareness to the best of our ability.
  4. When it's time to 'coven up' folks have the option of joining affinity covens: People of the Global Majority, Queer, Neurodivergent.

Business Witchery is shadow work for your business - the inner process that makes the outer work more doable.

Launch Bestie is a combination of LEADERSHIP INITIATION, OFFER SUITE DEVELOPMENT and SALES & MARKETING REFINEMENT so you can launch your offerings while having illegal amounts of fun.




Yes, Launch Bestie is a great place for you! The Launch Bestie Library is full of foundational biz magick that can support someone who's brand new, or someone seasoned who's looking for a rebirth or an uplevel.

The first module on Initiating your Genius Witch is essential for coming into your business with your deepest medicine front and center. The second module on Codifying Your Calling & Birthing your Body of Work is great for someone who's ready to create THEIR thing. And the Pitch Witch modules will help you find YOUR strength- and joy-based sales & marketing strategy.

The weekly Q+As are a great place to ask questions, receive support, and also learn in community from people in the same place as you – or leaps and bounds ahead.

The live ritual workshops will be clarifying, potent and momentum-generating.

And you can come to weekly co-working, or join a monthly peer coven for even more support!

This is a deeply supportive community program for both beginners and multi-6-figure earners, alike.



This work is open to all! Both people who are beginners and people who are super experienced are a great fit for this program.

I’ve personally received SO much from doing each of these rituals and I’m 15 years into business. I can’t wait to do them again in the Spring. 

Every season I'm committed to reassessing my business to ensure it highlights my emerging joy, medicine & truth. This makes my work feel fun, spicy, inspired & magnetic – even when I'm running the same offer again & again.

All that said, we have a gracious refund policy. Perhaps come check it out?!


Rachael Maddox's wisdom has a witchy way of landing so deep I can't shake it off. If you're in business and need to reconnect to your own potent medicine, I can't recommend Rachael or her programs enough.

Somatic & Spiritual Teacher
Host of Everything Belongs Podcast

Madison Morrigan

Rachael Maddox has a rare depth and capacity. Brilliant, sharp & attuned mind. Heart so vast you feel enveloped in her presence. And instincts that are uncanny & witchy wise. If you're a leader who holds all the things and deep down wonder if anyone can meet you, Rachael is your witch.

Master Integral Coach, Writer, Performer

Chela Davison

Rachael is MASTERFUL at her craft.

If you want your patterns to actually CHANGE FOR GOOD, then place yourself in front of Rachael, and you will be amazed at the results in your life & work.

Devotional Leadership Coach

Nisha Moodley

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